MSNI Inc.’s Email Listening (Digital Listening™) Technology leverages real-time intelligence. Using extensive proprietary algorithms, Digital Listening™ can determine when existing customers or new prospects are ready to make a purchase. These algorithms can determine when someone has open up a “live” email offer and has clicked on that live offer. When an offer takes a prospect to the designated website landing page, Digital Listening™ picks up the keyword intelligence tied to the initial offer creative in “real-time”. If you’ve ever seen pop up display adds on your computer after you’ve visited a particular website, you can get a general idea of how this works. The difference being, our intelligence is based on an actual “live” email offer that someone has clicked on within an email message. Meaning, you can now reach someone at the exact moment they have expressed an interest in a product or service from a competitor.
Email Listening allows firms to retarget in “real-time” a personalized like or similar offer to prospects. Prospects are retargeted up to 4 times with different personalized offers. Email Listening (Digital Listening™) can be used in the following applications:
1. To reach your current Social Media Infuliencers outside of the Social Environment.
2. To reach your competitors Social Media Fan Page Followers (Likes or Shares) outside the Social Environment in Real-Time.
3. To reach your website visitors.
4. To reach your existing customers when they are ready to make another buying decision.
5. Your existing Google AdWords. (Helps reduce AdWord costs as long as it’s not misspelled words).
6. Prospects from an existing direct mail or email database.